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Proactive Recruits Vanessa Williams & Her Daughter

They are the brand's first ambassador duo.

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By: Marie Redding

Senior Editor, Rodman Media

Proactiv has signed Vanessa Williams and her daughter Sasha Fox as the brand’s first “ambassador duo.”

Vanessa and Sasha will share their personal stories through national TV spots and a digital campaign, encouraging other parents and children to openly discuss acne. Exclusive videos, photos and information on Vanessa and Sasha’s shoot are available on the brand’s social channels.

After almost 10 years of using the products herself, Vanessa became Proactiv’s official spokesperson in 2002. Sasha took her mother’s advice and tried the brand’s 3-Step System, which led to a complete transformation of her skin and confidence, she says.

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